How to Choose The Right Format For Your Online Course – Chanel Cumberbatch – Business Strategist

How to Choose the Right Format for Your Online Course

How to choose the right format fo ou online course chanel cumberbatch

Video? Audio? Written? Live? 

When it comes to creating course content, you have a dozen or more options, and all of them are useful in their own way, so how can you choose? There are three primary considerations. 

Your Buyer

Chances are, your ideal client has a clear preference in format. Some people love watching videos, while some prefer to skim through written instructions. Some people learn best by doing, with a checklist as a guide. Still others much prefer to have audio they can consume while doing other things. 

Your Content

Let’s face it, some information lends itself well to certain formats, and simply won’t work in others. It’s difficult to explain how to use software, for example, without a screenshare video. By the same token, if you’re asking clients to work through a discovery process, a fillable worksheet is a must. 

When it comes to creating course content, you have a dozen or more options, and all of them are useful in their own way, so how can you choose? I'll show you how!

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Your Comfort Zone

While your biggest consideration should be your clients and their needs, your preferences matter, too. If you aren’t comfortable with video, then it’s a safe bet you’ll procrastinate getting your course done, and stress over it unnecessarily. By the same token, if writing isn’t your forte, trying to force yourself to create 50 pages of content is going to be frustrating. 

Beyond the obvious format choice, you also have to consider how you’ll present the material. Again, you have a variety of options.

1. Email Delivery

This is the simplest method of to deliver an online course. All it takes is an autoresponder set to go out on the schedule you choose, and a series of messages with your training materials. You can include attachments as well (although your delivery rates may suffer) or you can link to a page where buyers will find more resources, such as video or downloadable files. 

2. Membership Site Style/ Hosted Online

A more sophisticated option is to set up a membership portal where buyers can log in to retrieve their material. This gives you the option to deliver the content all at one time if you prefer, and also allows you to better protect your content from unauthorized access. Personally, I use (and love this method) having chosen NewKajabi to host my courses!

3. Zip File Download

If your Course is small, or if you aren’t concerned about overwhelming (or underwhelming) your buyers, a zip file download is a viable option. In this case, you simply set up delivery through your shopping cart by providing a link where buyers can download the entire course. This format works best if your course does not include a video element, because the download could be too large for those with a slow internet connection.

The bottom line is this: When you’re planning your Course, your most important consideration is your buyer. What does they want, and how do they want it delivered? Do that, and you’ll be well on your way to launching a successful course! 

Are you in the process of creating an online course? What format will you be using to deliver your content? Drop a comment below!

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About the Author

Chanel Cumberbatch is an Online Course Strategist and Marketing Coach. She helps coaches and consultants escape the hamster wheel of one-on-one work and scale by creating online courses and programs, giving you the ability to increase your impact AND your income, without burning out!