How To Only Work With Clients You LoveWe’ve all done the exercise. It’s the first thing you’re taught when you first start your business: Create an ideal client avatar. (If you’re not sure who your ideal client is, I highly recommend you read my previous blog post, 4 Details You Need To Know About Your […]
Continue reading5 Reasons Your Sales Funnel Leaks (and How to Fix It) For a business owner with a solid funnel in place, it’s easy to take a look at the number of subscribers at each level of the funnel and predict pretty accurately what the sales are going to be from day to day or week to […]
Continue reading3 Powerful Benefits Every Webinar Offers (and How To Leverage Them)Been on a webinar lately? I bet you have. The fact is, webinars are one of today’s hottest marketing trends. Now, I’m not talking about the crappy, shallow, faux live webbys. I’m talking about the crazy amazing, value packed webinars that leave you feeling like you should […]
Continue readingHow to Leverage Storytelling To Drive More SalesOnce upon a time…How many of you grew up being read to by your parents? Every night, I looked forward to hearing a story… until I was too old to be read to. My love affair with books and reading overall continue to this day. Stories aren’t just […]
Continue readingI’ve always said that sales and marketing are like dating. They both require finesse, patience, and strategy. Both marketing and dating require finesse, patience, and strategy! Click To Tweet And just like dating, one of WORST things you can do is RUSH things. Just think about it. If you’re at a bar and some stranger […]
Continue readingLast week, I flew from NYC to LA for an amazing online marketing conference. The kicker? It was the first of it’s kind… The conference was called LaunchCon, and was hosted by Jeff Walker. Jeff is the creator of The Product Launch Formula AND author of Launch, one of the most valuable marketing […]
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