3 Powerful Benefits Every Webinar Offers

(and How To Leverage Them)

Been on a webinar lately? I bet you have.

The fact is, webinars are one of today’s hottest marketing trends. Now, I'm not talking about the crappy, shallow, faux live webbys.

I'm talking about the crazy amazing, value packed webinars that leave you feeling like you should have PAID to attend. (Yes, I promise those still exist!)

Each and every week, you’ll find business owners hosting webinars about book publishing, blogging, branding your business and even how to sell T-shirts online. No matter what your niche or industry, webinars are a great option for growing your market.

People LOVE and NEED to learn, and webinars are a great way to give them access to free, valuable content! But your audience isn't the only who benefits. Below you'll find 3 powerful benefits every webinar has to offer (and how you can leverage them)!

List Building

Perhaps the number one reason to host a webinar—especially if you partner with another business owner in a complementary niche—is to grow your list.

Here’s why it works so well...

As a business owner with resources and information to share, you’re in demand, and there are plenty of others out there looking to partner with you.

Find a colleague in a related niche to host your event. Ask her to mail her list with an offer to join you both on the call. Collect emails in your mailing list system. Any sales you make from the event will pay your partner an affiliate commission. That way you both win: You build your mailing list, and she earns cash for her time.

Show Off Your Expertise

You’ve no doubt heard plenty of people talking about the “know, like and trust factor”. It’s a simple reminder that very few people will buy from you the first time they encounter your website or get an email from you. They need more info.

A webinar is a fantastic way to build up their trust.

Because they can hear your voice, and maybe even see your face, there’s an instant connection. Not only that, but you get to impress them with your knowledge of the topic. Your audience will walk away not only knowing you better, but also with the impression that you are the go-to person in your niche!

Sell to a Captive Audience

Here’s a fact you may not have considered: Webinar attendees are primed to buy. Make them an irresistible offer, and you’ll be amazed at how effective “selling from the stage” can be.

What’s irresistible? Try these proven tactics:

  • Fast acting bonuses just for those who buy while on the call or shortly after it ends.
  • Deep discounts available only for a limited time—typically if they buy before midnight of the day of the event.

Both plans have worked for thousands of webinar presenters, and will work for you, too.

Whether you’ve never hosted a webinar before, or you’re already an old hand, there’s little doubt that this is a tool that really performs. The amount of time you spend preparing and promoting is minor compared to the potential returns, so get out there and start planning your next webinar event!

Have you hosted a webinar before? Was it successful or not? Comment below and join the conversation below!​

About the Author

Chanel Cumberbatch is a Business Strategist, Certified Inbound Marketing Strategist and Clarity Coach. She coaches entrepreneurs who are ready to create legacies, build businesses they're in love with and fire their 9-5's!