3 Marketing Strategies To Skyrocket Your Business Growth
Great sales copy? Check.
A variety of products and services available? Check.
Now all you need is steady flow of potential clients in your market.
Sounds easy, doesn’t it? The truth is, though, strategic and effective marketing is the one thing that holds entrepreneurs just like you back from success. Maybe you don’t know where to go next, or perhaps you’re afraid of putting yourself out there so you can scale up, or maybe consistency is your biggest problem.
Whatever the case, if you want to grow and scale your business, you must MASTER your marketing. Start with these proven strategies, and you’ll be well on your way to massive business growth.
Nail Your Brand
Here’s the single most important part of any marketing plan—and one of the most difficult to pin down. It’s more than just a logo and the colors on your site. It’s not about your font choices or your “voice.” But it IS about all of those things and more.
Branding encompasses everything from who you are to who your ideal client is.
A solid brand will instantly identify you no matter where you are. The way you write and speak and the language you use will resonate only with your ideal client. Your personal style will shine through, and make it impossible for anyone to mistake your content, graphics, ads and other materials for anyone else’s.
A major part of scaling your brand is reaching more of your potential clients and a noteworthy brand will help you accomplish this!
Host Free Webinars
Before a potential client becomes a paying customer, they must “know, like and trust” you. There are lots of ways to get there (solid branding helps) but one of the fastest is by creating and hosting free webinars!
These training-focused events help you show off your skills with real, actionable content. Attendees will know in just a short time that you really do know what you’re talking about, and they’ll want to learn more from you.
Not only that, but live webinars give you the opportunity to show off your personality, too. Make sure you focus on providing amazing value on your webinars with a strong call-to-action. Your audience will love you for it!
(Wondering if webinars are right for your business? Click here to read my previous blog post, "3 Powerful Benefits Every Webinar Offers (and How To Leverage Them)". Don't worry, it will open in a new window... *wink*)
Make Good Use of Paid Traffic
How will you entice people to register for your event?
Through your website and newsletter, of course, but those are people who already know you. If you’re looking to grow and expand your reach, and scale your business, then it’s time to break into paid advertising.
>> Facebook is one of the easiest and most cost effective advertising networks.
Not only does it have incredible reach (nearly everyone has a Facebook account) but it also allows you to narrowly target your market, so you can reach your perfect customer. Add a retargeting component, and you’ll find that paid traffic is really quite cost effective.
You don’t have to have a degree in marketing to make it as an entrepreneur (heck, my degree is in Public Administration), but you do have to take steps to get in front of your audience.
You’ve started with the basics, so now it’s time to build from there, and soon your business will grow and thrive!
Are you ready to scale your business? Click here to apply for a FREE strategy session where we can discuss what your next step should be!