3 Elements of a Squeeze Page That Converts
It’s the lead in to your funnel.
The one thing that must entice prospective clients to hand over their email address, giving you permission to not only contact them in the future, but to actually sell them things. Coaching, DIY courses, services, affiliate offers and more.
So I have a serious question for you to consider... Is your squeeze page doing its job?
Often times it’s not, and you may not even know it. I can't even begin to tell you about how many of my tribe and group members approach me with questions about why their landing page + lead magnet offer is tanking.
They (and probably you) spent SO much time working on putting a sales funnel together... only to be met with crickets.
No one is nibbling at your offer. So, what gives?!
Have no fear! Today, I'm going to show you the top 3 elements of a squeeze page that converts.
Is your squeeze page doing its job? Chances are, the answer is NO! Here's why...
(By the way, a 'squeeze page' is just a fancy term for the landing page you use to collect email addresses and get people signed up for your offer. Your offer could be a Webinar, PDF, Ebook etc... the squeeze page is the initial page they land on when they have to decide if you're 1. trustworthy enough to give their email address to and 2. if what you're offering is REALLY for them.)
(Grab this checklist to overhaul your freebie + squeeze page!)
Awesome, now let's get down to business. Take a look at your current opt-in offers with a critical eye and determine if you have the following elements in place because they're key to creating a squeeze page that converts!
A Compelling Offer
This is what will ultimately entice someone to join your mailing list.
It might be a free eBook or a resource guide or a short video training series. It could even be the promise of a weekly email, but it has to be something valuable to your ideal client.
Have you taken the time to ASK your audience what they need? What is their biggest pain point? What are they struggling with right now? (Read 4 Details You Need To Know About Your Ideal Client to nail your offer down).
Not only that, but the copy on your page must clearly state the benefits of your offer. What will your reader gain from it? What’s in it for her?
It’s important here to know the difference between a feature and a benefit. No one cares if your eBook is 147 pages long. That’s a feature. The benefit is what sells it. In this case, the benefit might be that the reader will discover an easy way to save $100 per month on her house payment. That’s certainly worth giving up your email address for!
A Call To Action
This is where you ask your reader to do something. You want your reader to fill in their name and email address and click that button, so you have to make it very clear that’s their job.
Great calls to action don’t look like work (subscribe, join and learn more all sound like too much trouble), and compel the reader to take the next step. Use call to actions such as...
- Download Now
- Listen Now
- Send It To Me
- Instant Approval
Using an enticing call to action can mean the difference between a 1% conversion rate and a 60% conversion, so it’s important to look at your call to action with a critical eye, and to test it to make sure it’s performing.
Need more inspiration? Check out this article from HubSpot where they've rounded up 31 Call-To-Action examples you can't help but click!
Which brings us to analytics.
You can’t improve what you don’t track, so be sure you’re using some kind of analytics on your squeeze page. Google Analytics (and others) will tell you how many visitors you receive. Divide the number of opt-ins by the number of page unique visitors, and that will tell you your conversion rate.
Take this one step further by installing some split-testing software (Google Webmaster Tools or LeadPages will do the trick) to serve half your visitors one page, and half a slightly different page. Compare the results, keep the one with the higher conversions, and then test again with a third version.
It’s no longer enough just to have an opt-in form in your sidebar!
You have to consciously create a landing page that makes a great offer, has a strong call to action, and continually test and tweak it to improve performance. Do this one thing, and your funnel will fill itself—and so will your services and programs.
Opt-in rates can and will improve as long as you focus on the 3 elements mentioned above! Do you have a question about one of your squeeze pages and need some tips? Drop a comment below and a link to the page and I'll get you some feedback!
P.S. Don't forget to grab your gift before you go!